You can gather Amazon keyword ideas in a multitude of ways, such as using Helium 10’s Cerebro and Magnet tools. Another way is using the Search Expander functionality of our free Chrome Extension. After you activate our Chrome Extension and plug in a seed term (i.e. football) into Amazon’s search bar, our Search Expander will appear and it will contain a series of suggestions, along with their estimated search volume and whether they’re trending up or down in search demand.

Helium 10’s Search Expander provides Amazon sellers with a way to quickly identify potential keyword targets for their product listing or Amazon PPC campaigns. If for instance you plug in the seed term ‘football’, it lays out related keywords (i.e. football mouthguard), keywords after (i.e. football accessories), keywords before (i.e. mouth guard football), and other opportunities that could potentially be useful. From there, you can modify your seed term to include more information (i.e. mouth guard, mouthguard, etc.) to dig a little deeper.

Helium 10’s Search Expander is an excellent choice for your search suggestion needs, as it contains a plethora of information (Amazon Suggestions, Related Keywords, Keywords After, Keywords Before, and Smart Complete). It can also be modified to show keywords based on Search Volume, Title Density, and the number of Competing Products.

Helium 10’s Search Expander is 100% free. All you need to do is download our free Chrome Extension, login, visit Amazon, and begin typing away!

By downloading Helium 10’s Chrome Extension and logging in, you will automatically activate it whenever you visit Amazon.

Our Search Expander is most useful when you have an idea of what your product is (i.e. a mouth guard), and leverage that common phrasing and/or variations of it (i.e. mouthguard) into the Search Expander. Keep in mind that people search for items in different ways (i.e. mouth protector), so be sure to identify all of the various synonyms from your favorite search engine before you begin your research!