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The Ultimate Sneak Peek Amazon Product Research Tool: Helium 10’s Xray Chrome Extensio

Experienced Amazon sellers know that the difference between success and failure in ecommerce often comes down to having the proper tools to make data-driven decisions. That’s where Helium 10’s Xray Chrome Extension comes to play. It’s an extremely valuable and helpful tool that gives Amazon sellers a competitive edge by providing accurate sales estimates, review counts, review ratings, and more. If you’re looking to find products to sell on Amazon, assess competition, and validate your product ideas, Xray is the best tool on the market to help you make informed decisions.

Helium 10 Product Analysis XRay

What is Helium 10’s Xray?

Xray is part of the Helium 10’s Chrome Extension tools, designed to help sellers analyze products directly on Amazon’s search and detail pages. Xray shows helpful data to sellers to help them make data driven decisions on what products to sell including sales unit estimates, total revenue estimates, historical sales trends, review counts, BSR, top 3 clicked products and more! It’s like having X-ray vision for Amazon allowing you to look deeper into the data that can show potential opportunity. Xray provides the information needed to validate product ideas before investing time and money.

Xray

Why Do Amazon Sellers Need a Tool Like Helium 10’s Xray?

Navigating the Amazon marketplace without data is like sailing without a compass. Sellers need to understand market trends, evaluate the competition, and determine demand. These are all critical elements that can make or break a product launch. Here’s why Xray is a must-have:

Data-Driven Decision Making:

Xray offers a snapshot of key product metrics like monthly sales, price history, review count, and sales trends, enabling you to make smarter, faster decisions.

Save Time and Money:

By providing detailed analysis directly on the Amazon search page or product detail page, Xray eliminates the need for guesswork. Therefore, saving you time and helping you avoid costly mistakes.

Identify High-Potential Products:

Xray helps sellers pinpoint products with high demand and low competition, giving them the best chance for success.

Does Helium 10’s Xray Have Accurate Sales Estimates?

Yes! One of the most frequently asked questions about Xray is its accuracy when it comes to sales estimates. In the world of Amazon selling, having precise sales data is crucial for product validation and inventory planning. Helium 10’s sales estimates are trusted by thousands of sellers and backed by rigorous testing and cross-referencing.

In fact, Helium 10 has published several blogs demonstrating the accuracy of its sales estimates compared to real seller data and third-party audits. By analyzing millions of data points from Amazon’s API and using sophisticated algorithms, Helium 10 consistently delivers reliable sales estimates that sellers can depend on. To learn more, check out our Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data blog.

Something that is even better about this sales estimation tool that no one else has is an accurate breakdown of what each product in a variation sells. For example, if there are t-shirts available in multiple sizes and colors on the same listing, our competitors will only give you the total sales of all sizes and colors. Helium 10 will break down the sales by variation so that you can see what sizes and colors sell best.

Check out Helium 10’s detailed Sales Estimation Accuracy Study, see a comprehensive breakdown of how these estimates are validated.

Sales Estimation Accuracy Study

What is the Helium 10’s Xray 2-Factor Success Score?

To simplify product analysis, Xray offers the 2-Factor Success Score, which evaluates products based on two key criteria:

Demand:

The score analyzes the overall market demand, taking into account the number of units sold, revenue potential, and seasonal trends.

Competition:

It assesses the level of competition by examining factors such as the number of reviews, price points, and overall market saturation.

This score is an excellent starting point for sellers to quickly gauge whether a product is worth pursuing or if it’s best to move on to the next idea.

2-factor success score

What is Xray Keywords?

Xray isn’t just about sales data — it also includes a powerful feature called Xray Keywords. Xray Keywords gives you insight into the keyword performance of any product directly on the Amazon page. It pulls in data from Helium 10’s Keyword Research tools like **Cerebro** and **Magnet**, showing you the top-performing keywords associated with each product.

With Xray Keywords, you can:

Analyze Keyword Demand: See the estimated search volume for each keyword, helping you understand what customers are searching for.

Evaluate Keyword Relevance:

Identify which keywords are driving the most sales and which ones have the most potential for your listing.

Uncover Competitor Keywords:

Discover which keywords your competitors are ranking for, giving you an opportunity to optimize your own listings.

How is Xray Keywords Helpful to Sellers?

Xray Keywords helps Amazon sellers streamline their product research by offering a direct view of the top-performing keywords without leaving the Amazon search page. This feature is helpful because it allows sellers to do a competitive analysis at a glance. It shows what keywords your competitors are ranking for and shows opportunity keywords that you can capitalize on.

The Amazon marketplace is competitive, but with the right tools, you can navigate it with confidence. Helium 10’s Xray Chrome Extension offers sellers data that provides transparency and actionable insights directly on Amazon’s search pages. From accurate sales estimates to in-depth keyword analysis, Xray empowers you to make data-driven decisions that can skyrocket your sales.

Xray keywords

Helium10’s Xray Is the tool that you need to make data driven decisions!

If you’re serious about building a successful Amazon business, Xray is the ultimate sneak peek tool you need in your arsenal. Don’t just guess use Xray to uncover the hidden potential of products and optimize your strategy for success.

Ready to see Xray in action? [Download the Helium 10 Chrome Extension](#) today and start making informed decisions that boost your Amazon sales!

author-photo
Principal Brand Evangelist

A 7-figure e-commerce seller, Carrie began her journey on Amazon, expanding rapidly to Shopify and now Walmart.com. Currently serving as the Principal Brand Evangelist for Walmart.com tools at Helium 10, she's deeply passionate about sharing success strategies, tips, and tricks with fellow e-commerce sellers.

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